Snackcha – Portfolio

Snackcha: A matcha-made snack fantasy

Despite matcha’s growing popularity in Western markets, most consumers experience it only through drinks, not snacks. Snackcha set out to change that by introducing a line of matcha-based mochi donuts that combine the softness of Japanese confectionery with familiar Western flavors.

ROLES:
Concept, Branding, Visual Design, 3D Design, Art Direction, UI

TOOLS:

Photoshop, Blender, Procreate, Figma

In the beginning I needed a sense of direction. Therefore a moodboard was created with examples of emotions, style, logo inspiration and possible fonts.

Gen Z and Millennials seek products that align with self-care, sustainability, and sensory pleasure. Snackcha positions itself at this intersection: a mindful indulgence that feels as good as it tastes.

Brand Identity

“A matcha-made snack fantasy designed to comfort and charm”

USP: Snackcha blends playful design with mochi-donut magic and matcha-rich flavors you can’t find at your corner store

Tonality: tender, cheeky, like a good friend

Personality: sassy, gentle, curious, open to new things, warm, caring, relatable

Mission: bringing new snack experiences, surprising and comforting with taste, recycable & recycled packaging: soft snacks, bold flavors, gentle impact

Vision: Go carbon neutral or minus; pay fair wages to matcha farmers; seasonal specials like spring tulip carot cake matcha – every bite is good for your soul and planet

Packaging

Illustrated botanicals, rounded typography, and a soft pastel palette make the brand instantly approachable. Organic, flowing shapes create a playful yet natural aesthetic that reflects Snackcha’s gentle personality. The leaf-shaped window on the front offers a peek at the real product inside, turning every unboxing into a tactile, sensory experience.

Campaign

To connect with a wider audience and strengthen Snackcha’s presence both online and offline, I developed a multi-channel campaign that includes out-of-home ads, supermarket point-of-sale materials, social media content, a branded website, and illustrated postcards. Each designed to feel soft, inviting, and true to the brand.

Snackcha successfully translates the serenity and depth of matcha culture into a playful, comforting snack experience. Through its soft visuals, sustainable packaging, and warm brand voice, Snackcha positions itself as more than a product — it’s a sensory ritual. This project demonstrates how design can bridge cultures, spark emotion, and transform something as simple as a donut into a lifestyle moment.