The VW T-Cross is a flexible SUV which fits itself perfectly into everyday life, the city or a trip to unknown territory. 

For presenting the various opportunities and many different aspects of the car, my approach was without showing it directly. But rather delivering the certain kind of feeling one would get when traveling with it, for example in a big city like Hamburg.

Hence the slogan „Macht jede Stadtfahrt zur Landpartie.“ („Transforms every city trip into a ride in the countryside.“) together with the out of place writing „Hamburg“ directly below a mountainous landscape.